Trademark & IP Blog
Practical insights on trademarks, licensing, enforcement, and brand strategy for growing businesses and creators.
Published by RL Intellectual Property Law
7 Non-Traditional Trademarks You May Already Be Using
Trademarks aren’t just words and logos. Sounds, colors, product design, packaging, and even scent can function as powerful source identifiers. This post explores seven non-traditional trademarks you may already be using.
First Use is written by Randi Leath, a trademark and intellectual property attorney who advises businesses, entrepreneurs, and creatives on on building, protecting, and using their brands.
Her practice focuses on trademarks, licensing, enforcement, and brand strategy, with an emphasis on providing practical, business-minded guidance tailored to each client’s goals.