Trademark & IP Blog
Practical insights on trademarks, licensing, enforcement, and brand strategy for growing businesses and creators.
Published by RL Intellectual Property Law
Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded
Caleb Williams is making a strong branding move with “ICEMAN,” but things may be heating up fast. With Chuck Liddell filing first and George Gervin claiming decades of use, the race for trademark rights is anything but cold.
New Filings Suggest Fight to Own “Tendernism” May Just Be Beginning
The internet may think the Tendernism trademark fight is over, but the legal reality is more complicated. New trademark filings, assignment issues, and the fallout involving Destination Smokehouse suggest the dispute over who owns the mark is still unfolding.
Trademark Knockout Search Explained: What It Is and How to Do One
Coming up with a brand name is exciting, but before you commit, it’s important to check for obvious trademark conflicts. This post walks you through what a preliminary trademark knockout search is, how to conduct one yourself, what the results really mean, and when it’s time to involve an attorney.
Building a Portfolio & Licensing Strategy That Supports Growth
Before you expand into new markets, license your concept, or invest heavily in growth, your trademark strategy needs to support that ambition. Here’s how one business built the right foundation for national expansion.
7 Non-Traditional Trademarks You May Already Be Using
Trademarks aren’t just words and logos. Sounds, colors, product design, packaging, and even scent can function as powerful source identifiers. This post explores seven non-traditional trademarks you may already be using.
How to Choose a Powerful Brand Name
Crafting a powerful and legally defensible brand name is a critical step in building a successful brand. From understanding brand pillars and brainstorming techniques to vetting finalists and protecting your chosen name, this guide provides actionable insights and expert strategies. Learn how to create a brand name that resonates with your audience, stands the test of time, and can be legally protected.
Understanding Trademark Ownership: Who is the Proper Owner for Your Trademark Application?
Properly identifying the owner of a trademark is paramount when filing a trademark application. The owner is the individual or company that controls the nature and quality of the goods or services associated with the brand. Failing to accurately designate the owner can lead to a range of complications, including application rejections, void registrations, and limited enforcement rights
Strength Breeds Protection: The Importance of a Strong Trademark
In the world of business, trademarks are powerful tools for brand identity and loyalty. However, not all trademarks are created equal. Inside, we explore the concept of trademark strength and why investing in a strong trademark from the start is essential for athletes, creative entrepreneurs, and small businesses. Discover how strong trademarks offer enhanced legal protection, reduce confusion, deter infringement, safeguard against dilution, and amplify brand recognition. Don't settle for a weak mark—choose strength and build a powerful brand.
First Use is written by Randi Leath, a trademark and intellectual property attorney who advises businesses, entrepreneurs, and creatives on on building, protecting, and using their brands.
Her practice focuses on trademarks, licensing, enforcement, and brand strategy, with an emphasis on providing practical, business-minded guidance tailored to each client’s goals.