Trademark & IP Blog
Practical insights on trademarks, licensing, enforcement, and brand strategy for growing businesses and creators.
Published by RL Intellectual Property Law
Building a Portfolio & Licensing Strategy That Supports Growth
Before you expand into new markets, license your concept, or invest heavily in growth, your trademark strategy needs to support that ambition. Here’s how one business built the right foundation for national expansion.
First Use is written by Randi Leath, a trademark and intellectual property attorney who advises businesses, entrepreneurs, and creatives on on building, protecting, and using their brands.
Her practice focuses on trademarks, licensing, enforcement, and brand strategy, with an emphasis on providing practical, business-minded guidance tailored to each client’s goals.