Trademark & IP Blog
Practical insights on trademarks, licensing, enforcement, and brand strategy for growing businesses and creators.
Published by RL Intellectual Property Law
New Filings Suggest Fight to Own “Tendernism” May Just Be Beginning
The internet may think the Tendernism trademark fight is over, but the legal reality is more complicated. New trademark filings, assignment issues, and the fallout involving Destination Smokehouse suggest the dispute over who owns the mark is still unfolding.
Understanding Trademark Ownership: Who is the Proper Owner for Your Trademark Application?
Properly identifying the owner of a trademark is paramount when filing a trademark application. The owner is the individual or company that controls the nature and quality of the goods or services associated with the brand. Failing to accurately designate the owner can lead to a range of complications, including application rejections, void registrations, and limited enforcement rights
First Use is written by Randi Leath, a trademark and intellectual property attorney who advises businesses, entrepreneurs, and creatives on on building, protecting, and using their brands.
Her practice focuses on trademarks, licensing, enforcement, and brand strategy, with an emphasis on providing practical, business-minded guidance tailored to each client’s goals.