Trademark & IP Blog
Practical insights on trademarks, licensing, enforcement, and brand strategy for growing businesses and creators.
Published by RL Intellectual Property Law
Caleb Williams Moves to Trademark “ICEMAN” — But the Field Is Getting Crowded
Caleb Williams is making a strong branding move with “ICEMAN,” but things may be heating up fast. With Chuck Liddell filing first and George Gervin claiming decades of use, the race for trademark rights is anything but cold.
New Filings Suggest Fight to Own “Tendernism” May Just Be Beginning
The internet may think the Tendernism trademark fight is over, but the legal reality is more complicated. New trademark filings, assignment issues, and the fallout involving Destination Smokehouse suggest the dispute over who owns the mark is still unfolding.
How to Choose a Powerful Brand Name
Crafting a powerful and legally defensible brand name is a critical step in building a successful brand. From understanding brand pillars and brainstorming techniques to vetting finalists and protecting your chosen name, this guide provides actionable insights and expert strategies. Learn how to create a brand name that resonates with your audience, stands the test of time, and can be legally protected.
Strength Breeds Protection: The Importance of a Strong Trademark
In the world of business, trademarks are powerful tools for brand identity and loyalty. However, not all trademarks are created equal. Inside, we explore the concept of trademark strength and why investing in a strong trademark from the start is essential for athletes, creative entrepreneurs, and small businesses. Discover how strong trademarks offer enhanced legal protection, reduce confusion, deter infringement, safeguard against dilution, and amplify brand recognition. Don't settle for a weak mark—choose strength and build a powerful brand.
First Use is written by Randi Leath, a trademark and intellectual property attorney who advises businesses, entrepreneurs, and creatives on on building, protecting, and using their brands.
Her practice focuses on trademarks, licensing, enforcement, and brand strategy, with an emphasis on providing practical, business-minded guidance tailored to each client’s goals.